LONG JOHN SILVER, A&W AD ACCOUNT GOES TO ELEMENT 79

Incumbent BBDO New York Declined to Compete

By Published on .

CHICAGO (AdAge.com) -- Yum Brands has awarded consolidated creative duties for its Long John Silver's and A&W restaurant chains to Omnicom Group’s Element 79 Partners, Chicago, according to executives close to the situation.

The award follows an account review.

No comment
Executives from the Louisville, Ky.-based marketer couldn't be immediately reached for comment. Element 79 Partners referred call to the marketer.

Another Omnicom agency, BBDO Worldwide, New York, handled the advertising account for the seafood restaurant for the past two years, while MDC Partners' Kirshenbaum Bond and Partners, New York, had the root beer chain after winning it last November, executives said.

BBDO declined
After Yum Brands put the consolidated ad work into review, BBDO declined to participate in the competition, according to an agency spokesman.

Media buying for the two brands remains at WPP Group's Mediaedge:cia, New York.

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