LONG JOHN SILVER'S EXTENDS REVIEW

No Decision Yet Despite Hearing Final Presentations

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CHICAGO (AdAge.com) -- Yum Brands' Long John Silver's is extending its review process after hearing final presentations from agencies last week, the company said.

Continuing in the process

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are Omnicom Group's BBDO Worldwide, New York, which handles Yum's KFC and Pizza Hut; and Interpublic Group of Cos. shops Foote, Cone & Belding Worldwide, Chicago, agency of record for Yum's Taco Bell, and Campbell Ewald, Warren, Mich., which is not a Yum roster shop but has several retail and franchise marketing clients.

Independent Cliff Freeman & Partners, New York, was cut.

Although executives for Yum Brands eatery earlier expected to name a winner shortly after completing the final round, they now say a winner will be named in another 30 to 45 days.

"We will have some more meetings before we make a final decision," said Mike Baker, vice president of marketing for the seafood chain.