×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

LORD GROUP WINS $10 MILLION HEALTH ACCOUNT

Was One of Four Shops Vying for Business

By Published on .

NEW YORK (AdAge.com) -- HIP Health Plan of New York has selected Lord Group, New York, as its advertising and marketing agency of record.

Lord, which will also handle media buying, bested three other unnamed shops for the estimated $8 million to $10 million account.

HIP has more than 700,000 members. Lord Group will handle TV, print, direct mail and interactive communications for the account.

Most Popular