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Was One of Four Shops Vying for Business

By Published on .

NEW YORK (AdAge.com) -- HIP Health Plan of New York has selected Lord Group, New York, as its advertising and marketing agency of record.

Lord, which will also handle media buying, bested three other unnamed shops for the estimated $8 million to $10 million account.

HIP has more than 700,000 members. Lord Group will handle TV, print, direct mail and interactive communications for the account.

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