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LOWE, FCB MAKE FINALS IN DIET COKE REVIEW

Account Estimated at $10-$12 Million

Published on .

NEW YORK (AdAge.com) -- Coca-Cola Co. narrowed its search for an Interpublic Group of Cos.' agency to handle its estimated $10 million to $12 million Diet Coke account, according to people close to the situation.

Incumbent Lowe, New York, and a New York and Chicago team from Foote, Cone & Belding Worldwide will present in the finals.

Eliminated from the review were Gotham, New York, and Martin Agency, Richmond, Va.

Coca-Cola did not return calls. The agencies involved declined to comment.

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