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LOWE'S NAMES FOUR FINALISTS IN AGENCY SEARCH

Two Omnicom, Two IPG Shops Chase $300 Million Account

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NEW YORK (AdAge.com) -- Home improvement retailer Lowe’s Cos. has narrowed its search for an agency for its $300 million creative and media review to four finalists, according to executives familiar with the situation.
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Omnicom Group’s BBDO Worldwide and TBWA/Chiat/Day and Interpublic Group of Cos.’ Deutsch and McCann Erickson, the incumbent, will vie for the account, which went into review in May. The Omnicom agencies are partnering with OMD, while Deutsch is pitching with its in-house media operation and McCann is paired with Universal McCann. McCann has had a free pass to the final round.

The four agencies are based in New York.

Cut from the review were Omnicom’s Element 79, Chicago; Interpublic’s Campbell-Ewald, Warren, Mich.; and independent Doner, of Southfield, Mich.

A winner is expected to be chosen by the end of July.

The review is being handled by consultant Hasan & Co., Raleigh, N.C.

A Lowe’s spokeswoman didn’t return calls. Agency representatives either couldn't be reached or declined to comment.

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