NEW YORK (AdAge.com) -- Masco Corp.'s Delta Faucet Co. has selected three agencies to make final presentations in its review of its advertising account.
The company parted with its agency of
14 years, Interpublic Group of Cos.' Campbell-Ewald
, Warren, Mich., after 14 years in May. The shops in contention are: Havas' Arnold Worldwide, Boston; Omnicom's BBDO
Worldwide, New York; and Interpublic's Martin Agency
, Richmond, Va.
Interpublic's Lowe, New York, and Mullen, Wenham, Mass., and Omnicom's Martin/Williams, Minneapolis, were cut. In 2003, Delta spent $11.5 million, according to TNS Media Intelligence/CMR.
Boston-based consultant Pile & Co. is conducting the review.
Ray Kennedy, senior vice president of sales and marketing, said Delta is seeking a "fresh perspective on our business." The review is expected to end by early August.