THREE MAKE FINAL ROUND OF DELTA FAUCET REVIEW

Arnold, BBDO, Martin to Pitch for $12 Million Account

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NEW YORK (AdAge.com) -- Masco Corp.'s Delta Faucet Co. has selected three agencies to make final presentations in its review of its advertising account.

The company parted with its agency of

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14 years, Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich., after 14 years in May. The shops in contention are: Havas' Arnold Worldwide, Boston; Omnicom's BBDO Worldwide, New York; and Interpublic's Martin Agency, Richmond, Va.

Interpublic's Lowe, New York, and Mullen, Wenham, Mass., and Omnicom's Martin/Williams, Minneapolis, were cut. In 2003, Delta spent $11.5 million, according to TNS Media Intelligence/CMR.

Boston-based consultant Pile & Co. is conducting the review.

Ray Kennedy, senior vice president of sales and marketing, said Delta is seeking a "fresh perspective on our business." The review is expected to end by early August.

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