×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

THREE MAKE FINAL ROUND OF DELTA FAUCET REVIEW

Arnold, BBDO, Martin to Pitch for $12 Million Account

By Published on .

NEW YORK (AdAge.com) -- Masco Corp.'s Delta Faucet Co. has selected three agencies to make final presentations in its review of its advertising account.

The company parted with its agency of

Related Stories:
DELTA FAUCET NARROWS AGENCY SEARCH TO SIX
Account Is Worth $12 Million
DELTA FAUCET PARTS WITH CAMPBELL-EWALD
Opens Review of $12 Million Account
14 years, Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich., after 14 years in May. The shops in contention are: Havas' Arnold Worldwide, Boston; Omnicom's BBDO Worldwide, New York; and Interpublic's Martin Agency, Richmond, Va.

Interpublic's Lowe, New York, and Mullen, Wenham, Mass., and Omnicom's Martin/Williams, Minneapolis, were cut. In 2003, Delta spent $11.5 million, according to TNS Media Intelligence/CMR.

Boston-based consultant Pile & Co. is conducting the review.

Ray Kennedy, senior vice president of sales and marketing, said Delta is seeking a "fresh perspective on our business." The review is expected to end by early August.

Most Popular