MARGEOTES FERTITTA WINS FOOD NETWORK ACCOUNT

Incumbent Was Grey Global's G-Whiz

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NEW YORK (AdAge.com) -- E.W. Scripps Co.'s the Food Network has tapped Maxxcom's Margeotes Fertitta & Partners to handle its advertising account, a network representative said.

The New York-based agency

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bested incumbent G-Whiz, a Grey Global Group company; CMG Communications, and Ziccardi Partners Frierson Mee, all in New York.

Truth Consulting handled the review.

Spending was not disclosed, but Scripps spent $2.5 million in measured media for the cable TV network through the first 10 months of last year, according to Taylor Nelson Sofres' CMR.

Last week, Scripps awarded its $12 million account for House & Garden Television to independent Doner, Southfield, Mich.

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