MARGEOTES WINS CASIO AD ACCOUNT

Beats Out Wolf Group, Hill Holliday

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NEW YORK (AdAge.com) -- Casio today said it awarded its advertising account to Margeotes Fertitta & Partners, New York, following a review.

Margeotes, owned by MDC Partners, beat out

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New York agencies Wolf Group and Interpublic Group of Cos.' Hill Holliday Connors Cosmopulos. Casio's previous agency, independent Rotter-Kantor, New York, did not participate in the review.

Various media
Advertising will cover numerous mediums, such as print, radio, TV and outdoor, said Roxanne Jurtschenko, director of strategic communications for the Dover, N.J.-based maker of computers, watches and other electronic equipments.

The first campaign is expected to break in May or June, coinciding with Father's Day and school graduations. Ms. Jurtschenko declined to comment on ad spending.

Casio spent more than $2 million in measured media in 2002, according to TNS Media Intelligence/CMR.

Consultant Roth Associates, New York, handled the agency search.

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