Mark Modesto Joins Ryan Partnership as CEO

John Immesoete Also Leaves Marc for the Shopper-Marketing Agency

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Mark Modesto is on the move again, this time leaving Marc USA to join shopper-marketing agency Ryan Partnership as CEO.

Mark Modesto
Mark Modesto

Mr. Modesto was most recently president of Marc USA's Chicago office. John Immesoete, who joined Marc USA with Mr. Modesto as the senior VP-exec creative director of the Chicago office, will also join Ryan Partnership as chief creative officer. Both will work out of the agency's Chicago office, though headquarters are in Wilton, Conn.

Ryan Partnership is owned by Hyper Marketing, an umbrella company formed in January after SolutionSet MediaWhiz bought D.L. Ryan Cos. Agencies under Hyper Marketing are Solution Set, MediaWhiz, Ryan Partnership and Catapult, which offer direct and digital marketing, digital media-planning and -buying, and shopper marketing and promotions.

The move is part of a reorganization of Ryan Partnership, and Messrs. Modesto and Immesoete will report to Zain Raj, CEO of Hyper Marketing. John Kuendig, Ryan's group president, will become chairman of Ryan Partnership. Mr. Modesto and Mr. Immesoete are not replacing anyone, as the agency didn't have a CEO or chief creative overseeing all offices. Ryan Partnership has 691 employees in 10 offices.

"We believe that we're a talent business and making sure we have the best talent to serve our clients is the way we're going to win," said Mr. Raj. "Having this caliber of talent come onboard will take us to the next level," he said, adding that it is part of an effort to "position the new Ryan Partnership" to become a leading independent marketing-services agency. It had revenue of $114.4 million in 2011, up 9.6%, according to Ad Age 's DataCenter.

Mark Modesto and John Immesoete
Mark Modesto and John Immesoete

The pair's departure from Marc USA comes just seven months after they joined to lead the Pittsburgh-based shop's Chicago outpost. Marc USA President Michele Fabrizi said of their departures: "We wish them well in their new venture.We brought them onboard with the expectation they'd build the Chicago office and bring in new business, which we all know takes time. In the meantime, John and Mark had another opportunity."

Jean McLaren, CMO at Marc USA, will become president of the Chicago office, a post she held before Mr. Modesto took it. Mr. Immesoete's successor has not been named.

Mr. Modesto joined Marc USA a little over a year after he left Interpublic's DraftFCB, where he spent more than three decades, much of it on the agency's SC Johnson account. Before being named North American president at Interpublic's DraftFCB, a role he assumed in 2009, he was president of the agency's Chicago office. He came up through the ranks of DraftFCB predecessor agency Foote Cone & Belding. Mr. Modesto, along with Chicago Chief Financial Officer Bob Mallers and North American Chief of Staff Bill McCarthy, left the agency in August 2010.

Mr. Immesoete is a veteran of Omnicom's DDB, Chicago, where he was group creative director. He left DDB in 2004 to write and shoot a pilot for NBC Television based on one of his Budweiser campaigns, and to pursue independent writing and directing projects. Mr. Immesoete began his career at Leo Burnett, working on McDonald's Hallmark and Nintendo, where he spent nearly a decade before moving to DDB.

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