An executive close to the situation confirmed that the memo was distributed throughout D'Arcy and that the staff understood the business had been lost.
D'Arcy currently handles
The move follows D'Arcy's loss of other Masterfoods business over the past year. In October, Masterfoods' European food division, based in Verden, Germany, moved its $36 million Uncle Ben's rice account to Omnicom Group's BBDO Worldwide, and in November, Grey Global Group's Grey Worldwide won the creative held by D'Arcy for Masterfoods' Mars bar in Europe and Milky Way bar in the U.S.
A spokeswoman from Masterfoods USA declined comment. Calls to D'Arcy were not returned by press time.