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Radisson Seven Seas Print Media Campaign

By Published on .

NEW YORK (AdAge.com) -- Radisson Seven Seas Cruises, part of Carlson Hospitality Worldwide, Fort Lauderdale, Fla., has awarded its estimated $5 million account to Interpublic Group of Cos.' Martin Agency, Richmond, Va.

The branding campaign will be primarily in print media.

The announcement followed a three-month review in which McKinney Silver, Raleigh, N.C. Sawtooth Group, Woodbridge, N.J.; and Della Femina/Rothschild/Jeary & Partners, New York, were the finalists.

Sawtooth and Turkel, Schwartz and Partners, Miami, were the incumbents.

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