NEW YORK (AdAge.com) -- The Martin Agency has won creative, media planning and digital duties for Johnson & Johnson's Tylenol and Motrin brands, according to an agency spokeswoman.
Deutsch referred calls to the client; J&J did not respond to a request for comment.
The decision is a serious blow to Deutsch, which has been Tylenol's creative agency of record since 2003, and leaves the agency's remaining J&J Baby business in a precarious position. As for Interpublic, it's a relief that this chunk of business from J&J, a top-five client for the holding company, has stayed in the family.
The move comes as the fifth-largest advertiser reorganizes and evaluates several brand assignments. According to Ad Age's DataCenter, J&J spent more than $2.5 billion in the U.S. last year, with with $170 million going to Tylenol.