Two months after losing its Walmart business, The Martin Agency has reduced its staff by 5.6%, or 29 people.
The reduction, which leaves the Interpublic Group shop with 486 staffers, did not affect its London office, said Dean Jarrett, chief communications officer at the agency. He said "the vast majority" of the layoffs were in the Richmond, Va., office, where most employees are based, though a few people were cut from the New York office.
The workforce reduction is due to a number of factors, such as clients reducing spend, losing Walmart in July and The Martin Agency looking at how to realign resources for clients, Mr. Jarrett said. While he did not have a breakdown of the levels or roles that were let go, he said the agency had to look across all areas "to make sure we have the right mix of talent and skill sets across our organization," as well as "bandwidth left for new business."
While Mr. Jarrett said it's a sad day for the agency to lose staff, it's looking to pick itself up and move forward.
In July, Ad Age reported that Publicis Groupe and Walmart were creating a new entity to house the retailer's U.S. creative and in-store advertising, along with other pieces of business that do not involve advertising. The retailer had already been working with Publicis Groupe's Saatchi & Saatchi on creative, as well as The Martin Agency, which wound up losing all creative work for the business.
In June, Harry Jacobs, chairman emeritus of The Martin Agency and the man who proved that great advertising did not have to come from New York, passed away at his home at age 87 in Richmond.
At the beginning of the year, The Martin Agency's "Unskippable" campaign for Geico was lauded with Ad Age's first-ever Campaign of the Year award. The campaign also earned the Film Grand Prix at the Cannes Lions International Festival of Creativity in 2015.