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MARTIN AGENCY WINS AXA FINANCIAL

$10-$20 Million Account Includes New Branding Effort

By Published on .

NEW YORK (AdAge.com) -- Investment consultant AXA Financial announced it hired Interpublic Group of Cos.' Martin Agency, Richmond, Va., to handle an account estimated at $10 million to $20 million.

Part of the account

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includes a branding campaign breaking in fall.

The subsidiary of AXA Group had been searching since winter for a new ad agency to replace independent shop Seiter & Miller, New York, which had handled the account since 1997.

AXA Financial received $2.1 million in measured media ad support in 2001, according to Taylor Nelson Sofres' CMR.

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