The financial services company said
Other contenders in the review included Omnicom Group's BBDO Worldwide, New York; Dentsu's Colby & Partners, Santa Monica, Calif.; two Publicis Groupe shops, Publicis in the West, Seattle, and Publicis, New York; and Havas' McKinney & Silver, Raleigh, N.C.
Incumbent was Goodby
E-Trade, based in Menlo Park, Calif., parted with its former agency, Omnicom Group's Goodby, Silverstein & Partners, San Francisco, in July. The agency created the marketer's Super Bowl commercials featuring a chimpanzee.
The company in July said it was looking to leverage its brand and connect with consumers in a "more targeted way." E-Trade began as an online stock trading company, but has evolved into other financial services, including banking and mortgage lending.
E-Trade spent $35.3 million in measured media in 2002, and $10.5 million for the first six months of this year, according to TNS Media Intelligence/CMR.
Select Resources International, West Hollywood, Calif., conducted the review.
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Alice Z. Cuneo and Kate MacArthur contributed to this report.