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MassMutual Names Mullen Ad Agency of Record

Media Will Be Handled by Agency's MediaHub Unit

By Published on .

NEW YORK (AdAge.com) -- MassMutual Financial Group has selected Interpublic Group of Cos.' Mullen as its advertising agency of record to handle integrated marketing communications. Media planning and buying will be handled by Mullen's MediaHub unit.
MassMutual spent nearly $20 million in measured media in 2005.
MassMutual spent nearly $20 million in measured media in 2005.

In 2005, MassMutual spent nearly $20 million in measured media, according to TNS Media Intelligence.

Lowe Worldwide
Interpublic's Lowe Worldwide had been the financial giant's lead agency since 1999. Lowe also handled MassMutual's media planning and buying. Mullen's responsibilities include brand positioning, creative development, media strategy and go-to-market communications for the MassMutual brand.

This is the second recent financial category win for Interpublic agencies. Smith Barney this week awarded creative duties to Hill, Holliday, Connors, Cosmopulous, New York.
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