CHICAGO (AdAge.com) -- Mattel is expected to award its $50 million global account for the boys/entertainment division to WPP Group's Y&R Cos., Irvine, Calif., according to an executive with knowledge of the decision.
The additional business includes global creative and media buying and planning for lines such as Hot Wheels and Matchbox toy cars and products based on the "Harry Potter" books and movies.
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In addition, the El Segundo-based toymaker will consolidate the $8 million to $10 portion of the Fisher-Price infant and preschool licensed character brands housed at Y&R, New York, to FCB, New York, which shared the account with Y&R. Y&R continues to handle core Fisher-Price brands.
Mattel in May called the roster shop review to "maximize efficiencies" and put in play the two accounts, along with duties for international creative fulfillment, part of which will continue to be handled by incumbent Ogilvy.
A Mattel spokesperson was not immediately available. The agencies declined to comment.
CORRECTION: An earlier version of this story incorrectly reported FCB, New York, was the incumbent on Mattel's boys/entertainment account. The agency's El Segundo, Calif., and Chicago offices had handled the account.