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MATTEL RETAINS MEDIAVEST FOR $100 MILLION MEDIA ACCOUNT

Will Continue With MindShare and Mediaedge:cia for TV Buying

By Published on .

SAN FRANCISCO (AdAge.com) -- Mattel Brands has selected MediaVest of Los Angeles as the agency for its $100 million-plus media planning account following a review, the company said today.

The agency is a unit of Starcom MediaVest Group, part of Publicis Groupe.

The toy maker said it will continue to use WPP Group's MindShare of New York for children's TV buying and sibling Mediaedge:cia, New York, for adult TV buying.

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