MAYTAG TAPS CARMICHAEL LYNCH FOR AMANA

Shop Beats Three Others

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NEW YORK (AdAge.com) -- Maytag Corp.'s Amana tapped Carmichael Lynch, Minneapolis, to handle its estimated $5 million to $10 million integrated brand effort.

The Interpublic Group of Cos. agency bested sibling Campbell Mithun, Minneapolis.; Omnicom Group's DDB Worldwide and Bcom3 Group's Leo Burnett USA, both Chicago.

Burnett handles the Maytag brand.

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