NEW YORK (AdAge.com) -- Maytag Corp.'s Amana tapped Carmichael Lynch
, Minneapolis, to handle its estimated $5 million to $10 million integrated brand effort.
The Interpublic Group of Cos. agency bested sibling Campbell Mithun, Minneapolis.; Omnicom Group's DDB Worldwide and Bcom3 Group's Leo Burnett USA, both Chicago.
Burnett handles the Maytag brand.