Other finalists pitching for the account were Bcom3 Group's LBWorks, Chicago, and WPP Group's Y&R Advertising, San Francisco.
Select Resources International, West Hollywood, Calif., handled the review.
Interpublic's Hill, Holliday, Connors, Cosmopulos, Boston, is AMD's domestic agency. Publicis, London, was the lead European resource.
McCann-Erickson's San Francisco office also is the agency for Microsoft Corp.