MCCANN LOSES ANOTHER COKE CLASSIC ACCOUNT

London Agency Mother Picks up Brand's $40 Million U.K. Work

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LONDON (AdAge.com) -- Coca-Cola Great Britain has moved its $40 million U.K. Coke Classic account into independent agency Mother from Interpublic Group of Cos.' McCann-Erickson Worldwide after a head-to-head pitch.

The move comes only a week after

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McCann lost the Coke Classic account in France to Havas' BETC Euro RSCG, Paris.

Roster shop
Mother, which already handles four Coke brands in the U.K. -- Schweppes, Lilt, Oasis and Dr Pepper -- will begin work on new advertising to break in early 2004 under the soft-drink giant's umbrella "Real" campaign.

Julia Goldin, marketing director for Coca-Cola Great Britain & Ireland, said in a statement, "We always want to find the best creative for our consumers. Mother's work for our other brands has been memorably ground-breaking and we're ready for more."

McCann in London retains the Vanilla Coke and Cherry Coke accounts.

A Coke spot featuring actors Courtney Cox Arquette and David Arquette, created by WPP Group's Berlin Cameron/Red Cell, which won the business in the U.S. earlier this year, has been running in the U.K. during the summer.

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