Billings were not disclosed. According to Taylor Nelson Sofres' CMR, DuPont spent approximately $3 million in the U.S. to promote Lycra in apparel. Lycra, a man-made fiber developed more than 40 years ago, is used in a wide variety of products, including bedding, hosiery and shoes.
In addition to its responsibilities on Lycra, McCann-Erickson also creates corporate advertising for DuPont. The current campaign is "The Miracle of Science," which runs globally.