×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MCCARTHY MAMBRO NAMED AGENCY OF RECORD FOR VIDEO-GAME MAKER

Incumbent DDB Not in Review for Infogrames' $25 Million Account

By Published on .

BOSTON (AdAge.com) -- Video-game software marketer Infogrames named independent McCarthy Mambro Bertino, Boston, as agency of record for its $25 million account.

Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, Boston, and Partners & Simons, also Boston, participated in the review.

Incumbent Omnicom Group's DDB Worldwide, Los Angeles, did not pitch to retain the account.

Most Popular