MCCARTHY MAMBRO NAMED AGENCY OF RECORD FOR VIDEO-GAME MAKER

Incumbent DDB Not in Review for Infogrames' $25 Million Account

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BOSTON (AdAge.com) -- Video-game software marketer Infogrames named independent McCarthy Mambro Bertino, Boston, as agency of record for its $25 million account.

Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, Boston, and Partners & Simons, also Boston, participated in the review.

Incumbent Omnicom Group's DDB Worldwide, Los Angeles, did not pitch to retain the account.

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