MCDONALD'S REPORTS SURGING SALES
CEO Is Lovin' It
OMD no comment
A spokeswoman for OMD referred calls to the fast-food restaurant company.
In a statement, McDonald's said: "You can expect to hear more from us on our new marketing leadership initiatives in the future. Until then, anything else is pure speculation."
McDonald's spent around $1.6 billion in measured media globally in 2002, according to TNS Media Intelligence/CMR.
The decision has been rumored since earlier this year, when Larry Light, McDonald's global chief marketing officer, hinted that media consolidation was a definite option. He was speaking to agencies participating in a global creative shootout.
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Hillary Chura and Kate MacArthur contributed to this report.