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MCDONALD'S TO UNIFY $25 MILLION CO-OP ACCOUNT

Leo Burnett, Arnold Vie for Business for Boston Region

Published on .

NEW YORK (AdAge.com) -- McDonald's Corp. is expected to name a single winning agency for a $25 million consolidated account involving five co-ops that make up its Boston region.

A shootout between the incumbents on the business, Publicis Groupe's Leo Burnett USA, Chicago, and Havas' Arnold Worldwide, Boston, initially ended in a stalemate last week, keeping the ad assignments divided between the two agencies.

People close to the situation later said, however, that McDonald's is now expected to name a single winner.

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