Bill Borrelle, who suddenly exited as CEO of McGarryBowen's flagship operation last last month, is joining Pitney Bowes as senior VP-brand strategy and integrated marketing communications.
In the role, he'll report to Abby F. Kohnstamm, who serves as exec VP-chief marketing officer at the company -- and is a legendary exec in the ad world who made her mark in more than a dozen years at IBM. Before that, she was at American Express. Together the duo seem to be marking a new day in the marketing suite at the tech solutions giant; Ms. Kohnstamm is also relatively new, having joined Pitney Bowes this past May.
Mr. Borrelle starts his new job on September 30 and he'll be responsible for the company's brand and digital media strategy, marketing communications, advertising and events.
Most recently he ran McGarryBowen, New York, which is owned by Japanese ad giant Dentsu and has a roster that counts Verizon, Marriott, J.P. Morgan Chase & Co., Chevron, United Airlines, Procter & Gamble and Northrop Grumman as clients. Prior to that post, he spent time at digital agencies such as Digitas and Wunderman. He started his career at Citibank.
Said Ms. Kohnstamm in a statement: "Bill has a strong track record of global brand building and integrated marketing communications development across mass and targeted channels, with both consumers and businesses."