McGarryBowen has created a U.S. leadership team, the first time the agency has had executives at that level.
New York President Simon Pearce, who joined the agency earlier this year, will be the agency's U.S. CEO, and Chicago Chief Creative Officer Ned Crowley has been named U.S. chief creative officer. Jennifer Zimmerman, who was global chief strategy officer, will be assuming the new role of U.S chief strategy officer. They will oversee the offices in New York, Chicago and San Francisco and a multicultural outpost in San Antonio.
The agency said in a statement that the new roles will allow founder and Chairman Gordon Bowen to focus more of his time on "deepening client relationships and expanding McGarryBowen's international network." It's also, presumably, a succession plan as Mr. Bowen and fellow founder John McGarry, who was long known as the client-relationship executive, have stepped away from day-to-day business over the years.
Said Mr. Bowen in the statement: "McGarryBowen has always been built on a strong trifecta of solid account, creative, and strategic leadership. This new leadership model reflects our core belief in delivering iconic creative work that builds our clients' businesses, and also allows me to concentrate on growing and developing our offering on a global scale. I am delighted to have this incredibly talented team spearheading our U.S. operations."
The move comes after the agency has had a series of account fluctuations in the U.S. in the last year and a half. The agency in October won the Olive Garden and JC Penney accounts, but the same month saw a significant chunk of the Verizon Wireless account move to McCann, though the agency does still work on the business. The shop last year won Intel, later opening a outpost in San Francisco to handle the business. In summer 2014, the agency's Chicago office lost the Pizza Hut account to Deutsch without a review.
Mr. Pearce came to McGarryBowen in April from BBDO, where he led the global H-P business. He replaced Tom Sewell, who moved into a chief client officer role. Mr. Crowley joined the agency in 2007. Ms. Zimmerman is a 12-year veteran of McGarryBowen, credited with being "the architect of the agency's proprietary global strategic process."
Rob Horler, CEO of Dentsu Aegis Network USA, said in the statement: "At Dentsu Aegis Network, we apply a 'liquid talent' approach to identify, nurture, and position rising stars and our next generation of leaders so that we can anticipate, meet, and exceed our clients' and peoples' needs," Horler said. "As proven, trusted, and effective leaders, Simon, Ned, and Jen are great examples of that philosophy at work, and a terrific team to be leading mcgarrybowen's expanding U.S presence."