MCKINNEY & SILVER WINS RESTAURANT GROUP'S ACCOUNT

Rare Hospitality to Boost Spending to $25 Million

By Published on .

NEW YORK (AdAge.com) -- Atlanta-based restaurant company Rare Hospitality International has named Havas' McKinney & Silver, Raleigh, N.C., as its new agency.

The incumbent ad agency, Scharbo & Co., an Atlanta independent,

Related Stories:
RESTAURANT GROUP NARROWS AGENCY SEARCH TO THREE
Advertising Account Estimated at $25 Million
RESTAURANT GROUP OPENS REVIEW FOR $25 MILLION ACCOUNT
Hasan & Co. Handling Agency Search for Rare Hospitality
did not defended the account, as Rare Hospitality seeks to increase its ad spending. The marketer last year spent $8 million in measured media, according to figures from TNS Media Intelligence/CMR. Spending is estimated at $25 million.

Rare Hospitality is the parent of Capital Grille, Longhorn Steakhouse and Bugaboo Creek Steak House.

Hasan & Co., of Raleigh, handled the review, which also included Havas' Arnold Worldwide, McLean, Va., and Interpublic Group of Cos.' Mullen in Winston-Salem, N.C.

Most Popular