Media Kitchen, a division of Kirshenbaum Bond & Partners, beat out incumbent Grey Global Group's MediaCom; WPP Group's MindShare; and Interpublic Group of Cos.' Media First International, all based in New York.
Brown & Williamson, headquartered in Louisville, Ky., is the maker of cigarette brands such as Kool, Pall Mall, Lucky Strike and Kent, among others.
Creative account changes
Separately, the company said two of its cigarette brands would be switching creative agencies. The $28 million Pall Mall account is transitioning from Grey Global's G2, New York, to WPP Group's Ogilvy & Mather, Chicago. G2 will pick up the Lucky Strike account, valued at less than $5 million, from Bates Worldwide, formerly of Cordiant Communications Group and soon to be part of WPP.
the $20 million Kool account will remain at 141, a division of Bates Worldwide, a B&W spokesman said.
The tobacco maker controls almost 11% of the total U.S. cigarette market.