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MEDIA KITCHEN WINS USA NETWORKS ASSIGNMENT

Will Handle Media Buying and Planning for Two Units

By Published on .

NEW YORK (AdAge.com) -- Kirshenbaum Bond & Partners' media arm Media Kitchen won the buying and planning assignment for USA Network's USA and Sci-Fi Channel units, said Paul Woolmington, the shop's chairman-CEO.

The network spent approximately $60 million in measured media from January to October in 2001, according to Taylor Nelson Sofres' CMR.

Ron Sato, a spokesman at USA, said his company is not releasing spending figures.

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