Water Cooler Group Network Wins Celebrity Cruises Media Business

Follows Creative Agency Appointment of Venables Bell & Partners

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Celebrity Cruises has tapped Media Storm parent the Water Cooler Group to support media buying and planning, as well as data analytics and media mix modeling, the company said.

"As Celebrity Cruises continues to grow globally, we are focused on innovative, business-oriented solutions that will deliver an increased return and profitability, and that's why we are so excited to work with Media Storm," said Lisa Lutoff-Perlo, president and CEO of Celebrity Cruises, in a statement. "By offering in-depth analytics and measurement of all of our media activity, Media Storm will help to ensure that our investments are maximized, by offering the precision we need to reach the modern luxury traveler who seeks the experience only Celebrity Cruises can provide."

Water Cooler's JubaPlus will support data and analytics, and Media Storm will handle the main media account.

The win comes as the network's CEO Antony Young plans to depart later this year. Mr. Young is leaving the industry to live on a farm in his native New Zealand. The new CEO has not yet been announced.

It also follows Celebrity's appointment of Venables Bell & Partners to support creative. Celebrity parent company Royal Caribbean tapped Interpublic Group of Cos' Mullen Lowe Group to lead its creative efforts earlier this year.

Celebrity Cruises spent $24 million on domestic measured media in 2014, according to Kantar Media.

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