MEDIACOM WINS DANONE'S $55 MILLION MEDIA BUSINESS

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NEW YORK (AdAge.com) -- Danone, the France-based marketer of dairy products, biscuits and bottle water, has awarded its estimated $55 million consolidated U.S. media buying and planning account to Grey Global Group's MediaCom.

The review pitted incumbent MediaCom against another incumbent, WPP Group's Media Edge, as well as an agency with no Danone business here, Aegis Group's Carat USA.

MediaCom handled buying for Evian water, while Havas Advertising's Media Planning, which did not participate in the review, worked on planning for the brand. Media Edge handle buying and planning for Dannon Yogurt.

Danone also markets LU cookies and biscuits, Saratoga Sparkling Water, Lea & Perrins condiments and Straight to Wok Egg Noodles in the U.S., as well as baby food in Russia and China and cookies in Asia and Brazil.

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