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By Published on .

NEW YORK (AdAge.com) -- Grey Global Group's MediaCom has won the estimated $150 million Diageo beer and spirits review, besting Tempus Group's CIA Medianetwork.

The account consolidates U.S. media buying and planning for United Distillers & Vintners, Seagram and Guinness Brewing. Guinness and Bass were 12-year clients of CIA, while Bcom3 Group's MediaVest Worldwide handled several UDV brands. MediaCom also handles Seagrams.

Agencies in the first round of the review included WPP Group's MindShare and MediaVest.

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