×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MEDIACOM WINS STAPLES ACCOUNT

Incumbent Pro Media Loses $50 Million Business

By Published on .

NEW YORK (AdAge.com) -- Grey Global Group's MediaCom has won the estimated $50 million Staples media buying and planning account, according to Shira Goodman, executive VP marketing at the retailer.

MediaCom bested a handful of undisclosed media shops that included independent incumbent Pro Media of Natick, Mass.

Staples spent $47 million in measured media from January to September last year. The retailer's creative advertising account remains with independent Cliff Freeman & Partners.

Most Popular