There he chatted with Lars Bastholm (chief creative officer, AKQA) and Robert Rasmussen (who recently jumped from R/GA to BBH) about how new media have challenged the effectiveness of traditional marketing and what new advertising opportunities are on the digital horizon. To succeed in this new era, they recommend splintering marketing efforts so that companies can target niche groups and creating more dynamic interaction with consumers both online and off.
Be warned that the Times discussion, found here, is a bit windy and dry next to an Esquire piece that just about humps its subject's leg. It oozes about Mr. Palmer's skin ("wan"), his hair ("greasy") and his hangover-y appeal -- "like he's been up all night, every night." Yet it does contain the ever-useful post-interruption call to arms: "You're a brand, make yourself fucking useful."