MENDELSOHN/ZIEN PICKS UP ANOTHER CKE CHAIN

Agency Adds La Salsa Account to Carl's Jr. and Hardee's

By Published on .

SAN FRANCISCO (AdAge.com) -- CKE Restaurants' La Salsa, a chain of almost 100 casual dining Mexican restaurants, has awarded its advertising account to Mendelsohn/Zien, Los Angeles.

The shop already

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handles the restaurant group's accounts for Carl's Jr. and Hardee's.

Mendelsohn/Zien previously handled advertising for Taco Bueno, Carrollton, Texas, which CKE sold last June.

CKE expects to finalize a deal for the purchase of La Salsa from the Santa Barbara Restaurant Group by the end of the month. Each account bills about $5 million.

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