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MERKLEY NEWMAN CONTENDS FOR PENNZOIL ACCOUNT

Eight Shops Vie for Creative Assignment

Published on .

DETROIT (AdAge.com) -- Omnicom Group's Merkley Newman Harty, New York, is participating in the review for the Pennzoil Motor Oil account.

Last week AdAge.com reported that the Houston-based marketer had narrowed the review to seven from 14 agencies.

Merkley Newman joins Omnicom siblings

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PENNZOIL NARROWS REVIEW TO EIGHT
Size of the Creative Account Was not Disclosed
GSD&M, Austin, Texas, the incumbent, and TBWA/Chiat/Day, Playa del Rey, Calif.; Interpublic Group of Cos.' Deutsch, Los Angeles, and Martin Agency, Richmond, Va.; independents Doner, Southfield, Mich., and Richards Group, Dallas; and WPP Group's J. Walter Thompson USA, New York.

Pennzoil has declined to discuss the size of the creative account. Consultant Roth Associates, New York, is handling the review.

A decision is planned for late March.

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