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MESSNER PICKS UP FRENCH'S MUSTARD ACCOUNT

Beats Jordan McGrath, Deutsch for $15 Million Account

By Published on .

NEW YORK (AdAge.com) -- Reckitt Benckiser's French's Mustard, Wayne N.J., has awarded its $15 million account to Havas Advertising's Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, people close to the review have confirmed.

Messner Vetere beat out sibling agency Jordan McGrath Case & Partners and Interpublic Group of Cos.' Deutsch, both New York.

The incumbent on the account was now-defunct Warwick Baker O'Neill, New York.

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