Method Splits With Crispin

Agency Still Owns Stake in Household-Cleaner Company

By Published on .

NEW YORK (AdAge.com) -- Crispin Porter & Bogusky and Method, the household-cleaner company in which it owns a stake, are parting ways.
Crispin's work for Method nabbed it a cyber Grand Prix at Cannes in 2005, and part of the agency's compensation agreement with Method involves a minority stake in the privately held company.
Crispin's work for Method nabbed it a cyber Grand Prix at Cannes in 2005, and part of the agency's compensation agreement with Method involves a minority stake in the privately held company.

The move, announced in a statement from the agency, doesn't come as a surprise. In November, Advertising Age reported that Method had put out feelers to a number of agencies.

A Method spokeswoman couldn't immediately be reached for comment. The Crispin statement read in part: "We are extremely proud of what we were able to accomplish together during our partnership. Recently, however, we have both agreed that the time has come to part ways. Although we will no longer be working with Method, we remain shareholders and consider them great friends."

Tiny ad budget
Method's tiny ad budget is said to have been lost in the shuffle at Crispin, which in recent years has taken on massive accounts from Volkswagen and Burger King. Method spent $311,500 in measured media last year, all in magazines, according to TNS Media Intelligence. Crispin's work for Method nabbed it a cyber Grand Prix at Cannes in 2005, and part of the agency's compensation agreement with Method involves a minority stake in the privately held company.

Method, known for eye-catching package design for its environmentally friendly products, had wholesale sales of $33.5 million. Sales could near $60 million this year.

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Jack Neff contributed to this report.
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