" TBWA/Chiat/Day has a track record of cutting-edge creativity as well as a passion for working with challenger brands, making them a perfect fit for us," Francesca Shuler, VP-marketing of Method, said in a statement.
The move marks the second high-profile creative shop that San Francisco-based Method has been able to land since it was founded in 2000, despite a small marketing budget estimated at around $3 million on sales estimated at $60 million last year.
Crispin, which became agency of record in 2002, was compensated in part with equity in the fast-growing marketer of environmentally friendly household products known for high-concept design from the likes of Karim Rashid and Andy Spade, who also have been compensated with equity. Method didn't disclose in its statement whether TBWA will be similarly compensated.
Anyone getting Method shares stands to cash out handsomely eventually, should the privately held company be sold. Method ranked seventh last year in the Inc. 500 listing of fastest-growing privately held companies, based on wholesale sales of $33.5 million, and Method's sales are believed to have grown another 80% last year.
Method has been known for cutting-edge marketing, too, in cooperation with Crispin, including use of a 16-page "People Against Dirty" booklet stitched into magazines such as Real Simple, pop-up stores and kiosks and a ComeClean.com website that earned Crispin a Cyber Grand Prix in 2005.
But people close to Method said executives felt they weren't getting the attention they once did from Crispin as the agency's cachet grew.