Previously freelance, in-house
The Mexican chain, known for its fresh,
Chipotle's Dan Fogarty, branding director, and Jim Adams, marketing director, met informally with several creative shops in Denver, Los Angeles, Minneapolis and New York, said Mr. Fogarty, who wouldn't name the agencies. He expects new creative to break in the late second or early third quarter.
Last month, McDonald's Corp. announced that it would reorganize its Partner Brands, keeping only Chipotle and Boston Market brands and a minority investment in Pret A Manger. McDonald's agreed to sell Donato's back to its founder, exit its joint venture with Fazoli's and stopped developing non-McDonald's brands outside the U.S.
The fast-growing Chipotle chain, now with 300 units, has pulled in double-digit same-store sales and has average unit volumes of $1.3 million, compared to $1.6 million for McDonald's.
The just-opened New York office of London-headquartered Mother last month won a creative assignment from the National Basketball Association, its first U.S.-based client.