MGM Hires Palisades for Media Planning and Buying

Potential Billings Estimated as High as $100 Million

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SAN FRANCISCO ( -- Metro-Goldwyn-Mayer Studios, hoping to return to its glory days as a Hollywood powerhouse, today hired Palisades Media Group to handle media buying and planning for MGM’s domestic theatrical distribution division.

MGM spent $88.6 million in measured media last year, according to TNS Media Intelligence.
Billings were undisclosed, but estimates run as high as $100 million. MGM is the second movie maker to move its account to Palisades since August, when it won the $150 million media-buying account for Weinstein Co.

Weinstein Co.
At a news conference today, MGM unveiled plans to distribute close to 20 films from Weinstein Co. and a number of other independent film companies. (Weinstein Co. was founded by Harvey and Bob Weinstein, who left Walt Disney Co. last year. The brothers are best-known as the founders of Miramax, which they sold to Disney a decade ago.)

Harry Sloan, MGM Chairman since late last year, has plans to return the roar to the iconic MGM lion by beefing up the company’s domestic theatrical distribution business.

MGM spent $88.6 million in measured media last year and $113.2 million in 2004, according to TNS Media Intelligence.