MIKE'S HARD LEMONADE ACCOUNT GOES TO CLIFF FREEMAN

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(AdAge.com) -- The Mark Anthony Beverage Co., Vancouver, has awarded its anticipated $10 million account for its Mike's Hard Lemonade brand to Cliff Freeman & Partners, New York.

Others in the pitch for the product included Fallon, New York, Leagas Delaney, San Francisco, and TBWA/Chiat/Day, Playa del Rey, Calif.

The product will compete with hard lemonades in the works from players such as E & J Gallo Winery.