MindShare Wins Movie-Studio Biz

Summit Entertainment Plans 10-12 Film Releases Annually

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NEW YORK (AdAge.com) -- Newly formed movie-production studio Summit Entertainment awarded its estimated $75 million media account to WPP's MindShare following a multiagency pitch.
Summit was formed this spring.
Summit was formed this spring.

MindShare will handle media assignments for the studio's U.S. theatrical and home-entertainment divisions.

MediaVest, Horizon Media and Palisades Media Group were also competing for the account, according to an executive familiar with the review.

LA office to handle planning
Summit was formed this spring by Robert Friedman, the former vice chairman-chief operating officer of Paramount Pictures Motion Picture Group, and Patrick Wachsberger, president-CEO of Summit Entertainment. (Summit Entertainment had existed as a distributor of films such as "Babel," "Domino" and "Weather Man" before turning its focus to producing features.)

The studio plans to release 10 to 12 films annually. MindShare's Los Angeles office will handle the planning and implementation duties.

"This win validates our experience in the entertainment category and speaks to our strengths in identifying untapped opportunities available to a client like Summit and delivering unique media marketing ideas to help distinguish their brand," Scott Neslund, North America CEO, MindShare, said in a statement. "In the long term we are perfectly positioned to grow with Summit as they expand their business each year."
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