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MINI USA NAMES SEARCH CONSULTANT

Hasan & Co. to Lead Creative and Media-Planning Review

By Published on .

DETROIT (AdAge.com) -- BMW's Mini USA said today it named Hasan & Co., of Raleigh, N.C., to oversee its creative and media-planning review.

MDC Partners-backed Crispin Porter & Bogusky, Miami, resigned the $24 million account Sept. 6 after landing Volkswagen of America's creative, online, direct and collateral account without a review.

Crispin's appointment follows the April arrival of Kerri Martin to VW in the new position of director of marketing development. Ms. Martin came to VW from Mini, where she had been marketing communications manager.

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