MOHEGAN SUN CASINO NAMES FOUR REVIEW FINALISTS

Billings on Account Expected to Reach $30 Million

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NEW YORK (AdAge.com) -- Gaming and casino operator Mohegan Sun named four agencies to compete in the next phase of a review for its advertising and media planning business, a spokesman for the company said today.

The incumbent agency, independent Cliff

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CASINO MOHEGAN SUN OPENS REVIEW
Incumbent Cliff Freeman Said to Be Defending Account
Freeman & Partners, New York, will defend its account against MDC Partners' Kirshenbaum Bond & Partners, New York; Bartle Bogle Hegarty, New York, 49%-owned by Publicis Groupe; and Interpublic Group of Cos.' Mullen, Wenham, Mass.

April decision
Select Resources International, Santa Monica, Calif., is conducting the review, which began in mid-January. A final decision is expected in early April, said Russel Wohlwerth, a principal at SelectResources.

Broadcast buying, currently handled by Mintz & Hoke, Avon, Conn., and print buying, with Media Space Solutions, Norwalk, Conn., are not part of the review.

Media spending for the coming year is expected to reach $25 million to $30 million, according to an executive familiar with the marketer's plans. Mohegan Sun, based in Uncasville, Conn., spent $11.9 million in measured media for the first 10 months of 2003 and $13.9 million in 2002, according to TNS Media Intelligence/CMR.

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