The incumbent agency, independent Cliff
Select Resources International, Santa Monica, Calif., is conducting the review, which began in mid-January. A final decision is expected in early April, said Russel Wohlwerth, a principal at SelectResources.
Broadcast buying, currently handled by Mintz & Hoke, Avon, Conn., and print buying, with Media Space Solutions, Norwalk, Conn., are not part of the review.
Media spending for the coming year is expected to reach $25 million to $30 million, according to an executive familiar with the marketer's plans. Mohegan Sun, based in Uncasville, Conn., spent $11.9 million in measured media for the first 10 months of 2003 and $13.9 million in 2002, according to TNS Media Intelligence/CMR.