MONSTER.COM TO NAME AGENCY IN MID-JULY

Three Agencies Vie for $100 Million Global Account

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NEW YORK (AdAge.com) -- Online job site Monster.com is expected to name a new advertising agency by mid-July, the company's senior marketing executive said.

Finalists for the more than $100 million global account include New York-based agencies Interpublic Group of Cos.' Deutsch, Omnicom Group's DDB Worldwide, and Publicis Groupe's Saatchi & Saatchi, according to executives close to the situation.

Finalists not confirmed
Carole Johnson, the company's newly

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appointed senior vice president of marketing, would not confirm the finalists or elaborate on the brief, except to say the company wants to be ready for when the economy begins to recover.

Ms. Johnson, a former Gillette marketing executive who worked with Omnicom's BBDO Worldwide, New York, for a decade, said her former agency would not participate in the review because of a conflict with database software client PeopleSoft. Should Oracle's hostile takeover bid for PeopleSoft fail, Ms. Johnson said she is unlikely to reconsider BBDO.

"We have already made a commitment to the agencies we're talking to," she said.

No media review
Maynard, Mass.-based Monster.com split with its former agency, Havas' Arnold Worldwide, due to "marketplace changes." The agency's sibling Arnold MPG, Boston, remains Monster's media agency, Ms. Johnson said. Another Havas agency, Euro RSCG MVBMS, New York, said it was not pitching the business.

Monster.com is a unit of Monster Worldwide, formerly known as TMP Worldwide.

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