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Job Site Looks for Direct-Response TV Campaign

By Published on .

CHICAGO (AdAge.com) -- Monster.com selected Interpublic Group of Cos.' DraftWorldwide, Chicago, as its direct agency without a review, according to an executive familiar with the situation.

Draft's primary focus

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will be to create a direct-response TV campaign aimed at attracting new business for the online help-wanted service, the executive said.

A DraftWorldwide spokeswoman declined to comment.

Havas' Arnold Worldwide, Boston, remains Monster.com's general agency.

Mass.-based Monster.com, a division of TMP Worldwide, did not return calls for comment at press time.

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