CHICAGO (AdAge.com) -- Monster.com selected Interpublic Group of Cos.' DraftWorldwide, Chicago, as its direct agency without a review, according to an executive familiar with the situation.
Draft's primary focus
will be to create a direct-response TV campaign aimed at attracting new business for the online help-wanted service, the executive said.
A DraftWorldwide spokeswoman declined to comment.
Havas' Arnold Worldwide, Boston, remains Monster.com's general agency.
Mass.-based Monster.com, a division of TMP Worldwide, did not return calls for comment at press time.