MORGAN STANLEY SETTLES GLOBAL ACCOUNT WITH BURNETT

Branding Campaign Expected in March

By Published on .

NEW YORK (AdAge.com) -- Morgan Stanley consolidated its global advertising account with Bcom3 Group's Leo Burnett Co., Chicago.

Burnett previously handled Morgan Stanley's U.S. individual investor and mutual funds business.

Burnett is currently working on a global branding campaign that brings together all of Morgan Stanley's businesses, said Tim O'Day, vice president and account director.

The campaign is expected to break in March.

Morgan Stanley spent $67 million in U.S. media in the first 10 months of 2001, according to Taylor Nelson Sofres' CMR.

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