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MOROCH GETS MIDAS LOCAL, REGIONAL MARKETING BIZ

Account Was Handled Internally

By Published on .

DETROIT (AdAge.com) -- Midas Inc., Itasca, Ill., hired Moroch Partners, Dallas, to handle its local and regional marketing in the U.S. and Canada.

Billings could not be determined. the marketer did not reveal the spending.

The account had been handled internally.

Moroch worked with Midas dealers from 1994-97. The agency will add seven account staffers for Midas.

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